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Insider Gossip
'Hoodie Remix' Contest - Champion Athletic Wear

Champion, a leading athletic apparel brand for men and women, announced today the launch of Hoodie Remix, www.hoodieremix.com, an interactive on-line contest in self-expression that serves to pay tribute to the hooded sweatshirt; an ongoing sports and cultural phenomenon introduced by the Champion Brand. Beginning January 20, 2009, fans and faithfuls of the hoodie are invited to log on and create their own unique design through a user-friendly template that offers a mix of color, pattern and overall style options. With interchangeable hoods, sleeves, pockets and more, consumers are free to customize and create their own version of a Champion classic.

All Hoodie Remixes are submitted to the site and made available for public consumption and voting. Banner ads supporting the contest will run on Web properties including: ESPN, MTV, People, Daily Candy and Men’s Health, etc. Consumers are also encouraged to push their own product via voter widgets ideal for Facebook, MySpace, and other populated community sites. On May 29, 2009, the single design with the most votes will be named the winner of the Hoodie Remix contest and may also be produced and sold as a limited-edition hoodie by Champion.

Check out Exclusive Magazine's Hoodie creation right here!!

"The Hoodie Remix campaign is one of Champion's innovative media initiatives in 2009," said Claire Edgar, Champion Brand Marketing Director. "We're excited to launch this interactive site as it fits perfectly with our "How You Play" advertising campaign as the contest will definitely challenge the creativity of our consumer, while engaging them and strengthening their connection with the Champion brand". "We're the authentic Hoodie brand and this initiative can help to build that heritage." states Edgar.

Learn more at www.hoodieremix.com

Or www.facebook.com/champion





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