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Insider Gossip
'What the Flip?!'

THE EXPERIMENT
MTV gave 100 Flip camcorders to 100 college students around the country and told them to get inspired and surprise us. Different themes guided them, some were open-ended, others were scavenger hunts and others were questions only they could answer. See for yourself, all their footage can be found here: WHATtheFLIP.mtv.com

EPISODES
Centered on one specific theme, each episode of What the Flip takes footage from college students from around the country and mashes it up into a 1 minute online MTV show that can be viewed here.

And each What the Flip episode is brought to life through the power of music by some great emerging indie artists that can be checked out here.

SWEEPSTAKES
We are giving away a Flip Video camcorder every day. Hidden behind a video somewhere in the site, a Flip Video camcorder is waiting for you to reveal it. Find it and it's yours!

WHATtheFLIP.mtv.com
Description: The “What the Flip?” video campaign involves 100 college students filming footage based on a theme specified by MTV, the campaign sponsor. MTV gave each student a Flip camcorder, which is a compact, portable, handheld camcorder that offers a multitude of video filming, editing, and online sharing functions.

Students were instructed to shoot footage consistent with the theme and upload it to http://whattheflip.mtv.com/episodes. Highlights of the footage were compiled into 8 unique episodes, including Episode 2: Awake, Alive, Surprises. Episode 2 exclusively features Matt Nathanson in its soundtrack.

Learn more at www.whattheflip.mtv.com





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