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Insider Gossip
'BE A HERO FOR BABIES DAY - JUNE 7TH'

Help the March of Dimes Raise $2 Million in a Day for Babies.

For the second year, Farmers Insurance agents will hold “Be a Hero for Babies Day” on June 7, aiming to raise $2 million for March of Dimes research and education programs to stem the growing crisis of premature birth, the leading cause of newborn death in the U.S.

Contributor’s dollars will go twice as far because Farmers is matching all public donations made on marchofdimes.com/farmers up to $250,000. Last year, Farmers and the public raised $1.44 million in a historic one-day fund-raising effort, exceeding their million-dollar-goal.

The public can show their support by visiting the March of Dimes web site to make a donation or participating in agent activities such as carwashes, golf outings, pancake breakfasts and bowlathons. Everyone can do their part to bring comfort to families with a baby in neonatal intensive care and hope that all babies will have a healthy start in life.

The preterm birth rate has increased more than 30 percent since 1981 and continues to rise. Babies who survive face the risk of lifelong health challenges and developmental problems. “I challenge everyone to visit marchofdimes.com/farmers or their local Farmers agent to make a donation to help the March of Dimes end this national prematurity crisis for babies and their families,’’ said Dr. Jennifer L. Howse, president of the March of Dimes. “Someone once said a hero is a man who does what he can. The support from the public and Farmers agents has made each one a hero for the more than half million babies born too soon and we thank them for their super effort.”

The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a campaign to address the increasing rate of premature birth.

For more information, visit the March of Dimes Web site at marchofdimes.com or its Spanish language Web site at www.nacersano.org





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