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Insider Gossip
Michael Imperioli and 1800 Tequila Join Forces!

Proximo, a leading marketer of premium spirits in the United States, announced the launch of an aggressive new advertising campaign for 1800 Silver Tequila, which sparked the luxury tequila trend and is now setting out to reclaim the top spot in the super premium tequila category.

Featuring The Sopranos star Michael Imperioli, the spots call attention to the fact that tequila has lost its way, becoming an overpriced and pretentious spirit. In a series of spots, Imperioli brandishes his signature tough guy image, poking fun at Patrón while noticing one brand that sets itself apart – 1800 Tequila.

”Unlike Patrón, which was started by a co-founder of a hair care company in 1989, 1800 Silver Tequila has nine generations of distilling expertise behind it, and is a family-owned brand of superb quality 100% Agave spirit,” said a spokesperson from Proximo. “In this economy, we don't think consumers need to pay an arm and a leg for great tasting tequila. This new ad campaign is about reminding people that they can buy the real deal – 1800 Silver Tequila – and have just as much fun.”

The campaign, created by Agent16, an award-winning New York-based boutique advertising agency, is the brand’s first venture into television advertising. The aggressive tone of the spots – calling out Patrón for the top position in the premium tequila category – illustrates how 1800 Tequila will assert itself as the leading brand of Silver tequila.

The new $15 million ad campaign is set to debut on September 14th on top cable channels including ESPN and Comedy Central. NY-based digital agency Special Ops Media is handling the online execution of the campaign which includes development of interactive, expandable rich media for placement on Sports Illustrated.com and Yahoo! Sports, showcasing the complete collection of television spots, to round out a full television, print, online, and out-of-home campaign.

The launch of the new campaign follows a sponsorship of the Los Angeles Lakers, making 1800 Tequila the first spirits brand to sponsor the 2009 NBA Championship team.

About 1800® Tequila
1800® Tequila is the United States’ best selling super-premium tequila, renowned for being expertly aged and consistently smooth. Named after the year it was created, 1800® Tequila is pure, 100% blue agave tequila grown on family-owned ranches and bottled in Jalisco, Mexico. Each bottle of 1800® Tequila is double-distilled and matured in French and American oak barrels for superior drinkability.

1800® Tequila is recognized for its iconic packaging which includes a stopper that doubles as a shot glass. The complete 1800® Tequila portfolio includes Select Silver, the first 100-proof Silver tequila, Silver, Reposado, Añejo, and 1800® Colección, an extra-añejo tequila, that is released annually in highly limited quantities.

1800® Tequila is available nationwide at most exclusive bars and retailers.

www.1800tequila.com

1800 Tequila - Kick Back

1800 Tequila - Shot Top





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