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Ghost Canyon

Title - 'SremmLife' [2LP, Translucent Red]
Artist - Rae Sremmurd

For those not in the know, Rae Sremmurd, the Mississippi-bred hip-hop heroes revered for the Billboard #1 hit 'Black Beatles' as well as other Hot 100 hits like 'No Type,' 'Swang,' and 'Powerglide,' have just re-released their scrappy, promising 2015 debut album SremmLife via Interscope/UMe.

Furthermore, and for the first time ever, the album was released on translucent red, 180-gram, double-vinyl in a gatefold configuration with the bonus 'No Flex Zone (Remix).'

Side A:
1. 'Lit Like Bic'
2. 'Unlock The Swag'
3. 'No Flex Zone'

Side B:
1. 'My X'
2. 'This Could Be Us'
3. 'Come Get Her'
4. 'Up Like Trump'

Side C:
1. 'Throw Some Mo'
2. 'YNo'
3. 'No Type'

Side D:
1. 'Safe Sex Pays Checks'
2. 'No Flex Zone (Remix)'

Without a shadow of a doubt, SremmLife was just the beginning of a breakout year for Rae Sremmurd in 2015/16.

Rae Sremmurd - which is Drummers Ear spelt backwards - were barely known back nearly five years ago, but once this album came out, the way it had been produced, and the fact it seamlessly merged hip hop and R&B, meant that their youthful exuberance combined with massive beats blending with concert-level choruses made your ears stand up to attention!

Indeed, this was also Record Producer Mike WiLL Made-It’s return to hip-hop’s pantheon for despite basically owning 2013 (and arguably 2012 as well), making an especially large splash by providing the hip-hop underpinnings of ex-Disney starlet Miley Cyrus’ pop-charts-smashing Bangerz, the young producer spent most of 2014 outside of the spotlight; quietly assembling an army of other young producers (EarDrummers Entertainment) before making a play for re-recognition via his protégés, Rae Sremmurd.

That said, the album features a good number of other "background" producers backing the promising young duo’s debut full-length, but as we can see from the album’s cover, it seems as though Khalif and Aaquil Brown are the two focal points here.

On an album that gives as much as it gets, both in the converging elements of Hip Hop / R&B / Trap-Flow intensity and emotional abreaction, if you want more proof, check out the first three songs on Side A, for they alone crush the competition within fifteen minutes!

The self-proclaimed Gatekeepers of Hip Hop bring forth loud lashings of vocal effects, simplistic flow patterns and, at times, repetitive, and at times, even obnoxious late '90s vibes that infiltrate your body like an incredible Hip Hop/R&B amalgamation virus!

Throughout this incredible album its noticeable that their three main strengths are rock solid instrumentals, uber catchy choruses and inspired melodies, that even if you don't quite understand what they are referencing, will still have your body moving, trust me!

In truth, the biggest single off the album, 'No Type' was never my own personal stand out, and might well also be their least effective track of the 45 minute show.

That said, 'No Flex Zone' is a masterclass of how to put together a chorus, the bizarre Julia Stiles dancing to Biggie of 'Come Get Her,' the raw openness of 'My X' (a slow burn of 'I Don't F**k With You') all still resonate today.

As for guest appearances, we get Big Sean himself joining in on the humongous 'YNo,' but it's a shame that Nicki Minaj is only restricted to a sparse hook on the R&B groover 'Throw Sum Mo.'

Now’s your chance to own SremmLife on double vinyl and to revisit a modern rap classic with fresh ears.

Rae Sremmurd’s plucky debut proves that even while relatively wet behind the ears, they wanted the world — and they would soon get it.

'SremmLife' [2LP, Translucent Red] - Amazon Purchase Link

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