Rooted in this year's Academy Award's promotional theme, which highlights some of cinema's most unforgettable movie lines, the multi-platform effort will utilize online, broadcast, viral and print vehicles to give consumers a chance to learn more about the great movies behind the memorable Oscar quotes.
The promotion will feature a series of efforts, including specially created editorial content at netflix.com and oscar.com. The program will also gain momentum through a national movie quotes survey, communication on Netflix's iconic red mailers, a national radio promotion and a viral video program.
The extensive Oscar-themed messaging on Netflix's home and awards pages includes tune-in information featuring this year's Academy Awards key artwork. The site will showcase Netflix's vast library of Academy Award®-winning films, and is designed to be a fun and interactive
way for consumers to learn more about the movies they love. Oscar.com will in turn feature Netflix in relation to the quotes campaign. Visitors to the Oscar site will be given the opportunity to link to netflix.com to learn more about their movies of interest.
Oscars Trailer
Netflix will also conduct a survey of its members to find out the most memorable and quotable movie lines from 2006; the survey findings will be distributed nationally. The Netflix viral video program will capture recognizable personalities, and everyday people, performing their
version of memorable movie lines from Gone with the Wind, The Wizard of Oz, The Godfather, A Few Good Men and Jerry Maguire. The footage will be posted on a video wall which can be accessed at www.netflix.com/oscars beginning on February 12.
Consumers can also post their own video, showcasing quotes from the above mentioned movies, on the site. The first 500 participants will be rewarded with a one-month membership to Netflix. Netflix will also link from this dedicated page to oscar.com where pertinent information about this year's telecast will be featured.
The Academy will integrate Netflix into their national radio promotion campaign with the ABC Television Network promoting its Oscar Night line-up which includes the 79th Academy Awards followed by Jimmy Kimmel Live: After the Academy Awards. The radio promotion, running from February 19 - 23, will prompt listeners to identify movie quotes and encourage them to add these films to their Netflix queue. Netflix memberships will also be given away as prizes.
www.Oscars.org
www.netflix.com
So, if you would like to win some wonderful 'Netflix' stuff, such a 6 month subscription to Netflix, a 79th Annual Academy Awards® T-Shirt, and a 79th Annual Academy Awards® Poster (“May We Quote You?”), and you think you know all there is to know about this years Oscar-nominated films, just answer this easy question: Which nominated actor once starred in a role alongside Jim Broadbent and Tony Slattery?!
Send us your answers and if you're correct you'll be in the running to win one of these wonderful 'Netflix' items, including the grand prize of the 6 month subscription to Netflix itself! Just send us an e:mail here before March 1st with your answer and the subject title CONTEST: NETFLIX to: exclusivemagazine@flash.net
www.Netflix.com
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