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6 Degrees Entertainment

Title - In Cinerama
Artist - April March

For those not in the know, April March has quite the resume: an animator on Pee Wee’s Playhouse and for Madonna’s “Who’s That Girl” video, and collaborating with Brian Wilson, LL Cool J, Jonathan Richman, and Ronnie Spector. But she also has an acclaimed recording career, heavily influenced by French pop music.

She named her English version of Serge Gainsbourg’s “Laisse tomber les filles” “Chick Habit,” and Quentin Tarantino featured it in his 2007 film, Death Proof.

Following a quarter century of recording, March unveiled In Cinerama as a vinyl-only release for Record Store Day in 2021. It was an unprecedented success, selling out of its small run before most could hear the magic.

In Cinerama has a wide sonic span from Nigeria to California, with Fela Kuti’s drummer Tony Allen at the helm and The Beach Boys’ Marilyn Wilson-Rutherford by his side, as well as talented friends ranging from the French underground to Nashville.

The 11 tracks, co-written and co-produced by Mehdi Zannad, recall The 5th Dimension, Belle and Sebastian and even your favorite Gainsbourg or Curt Boettcher productions but stand on their own just as fresh and contemporary as the waves of Malibu or a Parisian Uber.

Omnivore Recordings will issue a revamped In Cinerama on CD and Digital on March 18th, 2022, with updated artwork, new liner notes (both in English and en Français), printed lyrics, plus two previously unissued bonus tracks (Goodbye and Friends Peculiar).

1. Lift Off
2. Rolla
3. Open Your Window Romeo
4. Californian Fall
5. Stand In The Sun
6. Ride Or Divide
7. Elinor Blue
8. Runaway
9. Baby
10. Down The Line
11. Born
12. Goodbye [Bonus Track]
13. Friends Peculiar [Bonus Track]

Surrounded by beautiful, swirling, mid-’70s harmonies on each and every track, the album opens on the twirling summer haze of Lift Off and the faux digitalizational rhythms and sweeps of Rolla and backs those up seamlessly with the free-flowing majesties of Open Your Window Romeo, the tranquil, mid-tempo balladry of Californian Fall (which also features Marilyn Wilson, best known as the first wife of the Beach Boys’ Brian Wilson, and who starting her singing career in the early 1960s, soon becoming a part of the Brian-produced girl groups the Honeys and American Spring), and then we get the gentle SKA beats of Stand In The Sun and the forthright, early Bangles-esque Ride Or Divide.

Up next is the smoothly reposeful melodies of Elinor Blue which is itself followed by the quietly perky, rock and pop leanings of March’s earlier work on Runaway, the beautiful, rippling, surfer girl group harmonies of Baby, the tender, layered foot tapper Down The Line, the upbeat and Belle and Sebastian-esque Born, the album rounding out on the two new CD bonus tracks, the, at times nursery rhyme, at others Holiday-imbibed, and yet always veined with perfectionist balladry throughout Goodbye, closing on the controlled scamper of Friends Peculiar.

As Christophe Conte writes in the notes: “In Cinerama is an active medley of images and sounds inherited from pop’s golden age, made not into a nostalgic mirror of times gone by but a vital, vibrant material. In the movies as in music, time stands still. Actors and actresses, singers, musicians, and moments fixed in wax and celluloid exist forever.”

“They are the stuff of our mythologies, both personal and communal; they live in greater, more beautiful, and more exhilarating countries than any real ones we will ever visit … April March, Mehdi Zannad, and their magnificent entourage give us one such stationary voyage, an ideal map to admire down to the tiniest detail, a world we dream of inhabiting.”

The updated In Cinerama is the perfect way to get acquainted with this influential and important artist. But, mostly, it’s a way to experience one of 2021’s most acclaimed releases.

Omnivore presents April March - In Cinerama [Promo]

In Cinerama - Pressing at Third Man Pressing, Detroit

Official Purchase Link

Official Website

April March @ Facebook

April March @ YouTube

April March @ Instagram

April March @ Bandcamp