Overview: Over a career of more than 40 years, Joe Denham has trained many salespeople through stand-up presentations and lectures. Now he shares those lessons and his knowledge in The Sales Professional with anyone who has a strong work ethic and wants to succeed in sales.

This book not only seeks to help existing salespeople who want to succeed - who doesn’t? - and it’s also for people who want help getting started in a career in sale

Verdict: Many good sales staff in the corporate world become quickly disenchanted because of a lack of early sales success, generally due to a dearth of real guidance and structure in the way they approach their chosen careers.

This book aims to bring some discipline and professionalism into the way they conduct business. Experience is not something you can buy.

However, when someone like Joe Denham passes his experience on to you through a book like this, with explanations and an understanding of the sales process that are logical, simple, and straightforward, you will benefit beyond your expectations.

In short, here in The Sales Professional: How to Build a Career in Sales by author Joe Denham, you will quickly learn from a successful businessman himself and with 42 years of sales experience across multiple industries behind him, just how to go about being the best salesman you could ever hope to be!

We are all buyers. We buy things every day of our lives. We are all experts in buying, we just may not realize it. The reason we buy things is that we have a problem to solve. If you just moved into an apartment and you have nowhere to sleep, then you visit the bed store and buy a new bed. Problem solved.

So, nobody buys anything that does not solve a problem in their life. Every material thing in our daily lives must be bought, so it follows that someone must sell those things.

For within each step in these supply chains a salesperson has negotiated with a buyer. A price agreement has been made and a sales commission earned. Has the salesperson sold the item or did the buyer simply buy the item?

Salespeople must understand their role in the process. They must allow people to buy the best solution which solves their problem. If you start your sales career with this perspective, you will succeed!

And thus here within one of the most diligently sculpted, articulate and wholly grounded new books on the subject, the author showcases his Denham Method to being the best sales professional that you ever hoped you could be, whilst at the same time his guidance is something that you will be expressing gratitude toward for all your days moving forward.

About the Author - Joe Denham has setup and grown four very successful businesses in his lifetime. His first major success was when he sold his computer based training business located in Dubai for $10m in 1997. He then had his own TV Show on Sky Television in the UK for 4 years, while he owned and operated a farm in Brittany, France.

And in 2009 he founded VegTrug - an innovative raised garden bed which people use to grow their own vegetables at home. That business sold in 2012 and Joe continued to run the business as CEO until 2023. He now lives in Norfolk, UK.

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