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DJ Supply

Title - 'Now 38: That's What I Call Music' (EMI)
Artist - Various

Well, as the title plainly reveals, 2011 now sees the 38th released installment in this ever-popular compilation series (based on the same concept from the UK - although they are WAY higher in numbers at this time!) from the NOW brand.

Lady GaGa's 'Born This Way' kicks the whole thing off, before 'Tonight (I'm Lovin' You)' from Enrique Iglesias (feat.Ludacris and DJ Frank E) and Rihanna's 'S&M' (Album Version) follow closely behind. Keeping the recent chart hits rolling we then get Britney Spears' 'Hold It Against Me,' Ke$ha's 'Blow' (you GOTTA see the video for this one!), and the highly-infectious dance groove of 'Grenade' from Bruno Mars.

Katy Perry's 'E.T.' (Feat. Kanye West) - a song I hated when it first came out, but no LOVE - is next, with a CENSORED (!) version of 'F**kin' Perfect' from P!nk thereafter.

As usual around this time on this NOW CDs we get the rap side of things and so the first one up - and, for my money the most questionable 'hit' thus far on the CD - is Diddy-Dirty Money (feat. Skylar Grey) and their song 'Coming Home.' Next is 'Look At Me Now' from Chris Brown (feat. Lil' Wayne & Busta Rhymes), then comes 'Down On Me' by Jeremih (feat. 50 Cent) and then The Black Eyed Peas with 'The Time (Dirty Bit).'

Usher keeps the ball rolling with 'More,' before we transfer out of rap and into mainstream with both Adele's 'Rolling In The Deep' and Cee Lo Green's 'Forget You.' Then we get Avril Lavigne's non-hit 'What The Hell' that rounds off the 'real' portion of this CD.

New, up and coming, NOW What's Next artists/music then follows in the form of four bands: Hot Chelle Rae (form Nashville, Tennessee) with 'Tonight, Tonight,' punk band Parachute's 'You & Me,' the always-brilliant Michael Franti & Spearhead with 'I'll Be Waiting,' and lastly 14 year-old Australian pop singer- songwriter Cody Simpson sings 'All Day.'

www.umusic.com





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