Overview: It Really Is ... Just Good Business is essential reading for all solopreneurs, freelancers, as well as micro and small business owners who want to build and sustain a profitable business.

Verdict: It Really Is ... Just Good Business is, as noted, truly essential reading for all solopreneurs, freelancers, as well as micro and small business owners who want to build and sustain a profitable business. Why? Quite simply, the rules of business have changed. Greed has been the defining god of the business world for far too long: Allegiance to the creed of money alone will ultimately result in failure.

These days, such a thing as a sound business plan is a very important and strategic tool for entrepreneurs. Indeed, a good business plan not only helps entrepreneurs focus on the specific steps necessary for them to make business ideas succeed, but it also helps them to achieve short-term and long-term objectives.

Today, organizations that believe that people and the planet are equally as important as profit will now, paradoxically, be the most profitable and sustainable for the longer term. Which means fundamentals such as these could very well help your business go from floundering to highly successful in a very short amount of time:

How to Run a Business / Define clear KPIs / Make great marketing and branding / Draft a business plan / Keep innovating / Develop a strong company culture / Focus on financial goals / Refine business processes / Use the right tools for your growth strategy.

Now, as I’m sure you can yourself attest to, It Really Is ... Just Good Business is a blueprint for anyone who wants their business to thrive, but who also wants to make a meaningful contribution to society.

The author, Jill Poet, has 50 years’ experience working with small businesses at a grassroots level. Jill Poet is quick to point out that she is not an academic or a sustainability consultant, and that it is her wealth of experience, rather than academic theory, that informs this book.

Furthermore, it is also her passion for those solopreneurs, freelancers, and micro and small business owners, combined with her hands-on business background, that ensures It Really Is ... Just Good Business is delivered in a pragmatic, commonsense, conversational style.

As Jill herself explains, This book is a consequence of the many years of visioning, launching and managing the Organization for Responsible Businesses and then committing the experiences and knowledge accumulated during that time to paper.

Therefore, I would like to thank everyone who has played a part in that journey, starting with my husband and fellow director who has supported me throughout all the twists and turns of this great adventure - including reading many drafts of this book.

In conclusion, it provides a thought-provoking yet realistic and easy-to-understand approach to a better way of operating with practical examples, business wisdom, and case studies. Jill doesn’t pull any punches. This book is peppered with examples of what can happen if you are inauthentic, including a few sections that might court controversy.

And so, I implore you, please read this book to ensure you build a fantastic business that, if done right, not only feeds your soul, but your bank account also!

About the Author - Jill Poet is a social entrepreneur and the CEO and Co-founder of three social enterprises. She is passionate about small businesses but equally passionate about small businesses operating ethically and responsibly.

Her mission at ORB is to change the world, one small business at a time. She believes we need to nurture the power of small businesses to make a positive impact on society. She lives in Southend-on-Sea, UK.

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