'The Number Of The New Beast'
27 is like melody running around the same playground with rock, trip-hop, and pop, but usually only from dusk to dawn.
27's Holding On For Brighter Days, which was previously released in Europe by Undergroove (MINUS THE BEAR, AEREOGRAMME), is currently set for a June 26 release.
The North American version features the new track "Sorrows Crown", as well as two videos for the title track and all-new packaging and design. The complete track listing is as follows: “Holding On For Brighter Days”, “Heaven Owes Me One”, “Closer To You”, “1001 Gods”, “A Million Years”, “Half Life”, “Windows And Glass”, “Gullfoss”, “The Downfall of the Upright”, and “Sorrow’s Crown”.
Tracks “Heaven Owes Me One” and “Closer To You”, can be heard via the band’s official MySpace: www.MySpace.com/Twenty27Seven. This will mark the first domestic release for the band following 2004's "Let the Light In" EP via Hydrahead.
Taking it from the top and what were your musical influences growing up and how many still factor into your music today? [Maria] - "When I was little, my family had an old juke box that had a lot of hits from the 60's and 70's...everything from Michael Jackson to Stevie Wonder to the Allman Brothers to The Beatles. I must have listened to every song on there about a thousand times, each time using the same quarter that lived in the machine to make my selections. And also growing up, some of the albums I used to let myself get lost in were Dark Side of the Moon, Yellow Brick Road and Houses of The Holy. I remember staring at the artwork and studying the lyrics while listening and singing. I think everything I've ever sung along with over and over again has to have influenced me one way or another, musically."
[Ayal] - "Growing up I was a rabid music fan and an obsessive record collector...genre wasn't important, just quality of music, whatever sounded good. Everything from punk to classic rock to reggae and of course metal got absorbed, and all of it is still oozing back out in one way or another."
For the Average Joe who may not have heard of you and was thinking of buying your new CD, how would you yourself describe your sound? [Maria] - "Rock and melody that occasionally veers off track into the lanes of rhythm and experimentation."
Your album title 'Holding On For Brighter Days' is an interesting choice, but perhaps it has more of a personal meaning to you?! [Maria] - "It has both a personal and a global meaning to me."
And just where does the bands name originate? [Ayal] - "Ever since I was a kid I used to notice the number everywhere, and I used to irritate all my friends by pointing it out everywhere I saw it. When we started playing together the habit continued, so it was sort of a running joke with us. When it came time to come up with a name for our new band, someone threw it out there and it stuck."
How easy (or hard) is it to constantly create a new, vibrant, wanted-by-the-public sound that both builds on and surpasses the musical wonderment's/accomplishments that preceded it within the industry? [Ayal] - "None of that ever really enters our thoughts or discussions...we just jam together, or individually bring songs to the band, and then work on the songs together and try to let them flow as freely as possible. We try to let each song go where it wants to go. The only guiding principle we have is that we try not to revisit ground our band has covered before, so that each song should have it's own unique personality. We just try to express the ideas that we come up with in a clear and articulate way, without worrying about what is going on with other bands and especially "the industry"."
Please tell us more (in a quick fashion!) about what was going on in your life when these songs were being written and recorded:
'Sorrows Crown' [Maria] - "Perhaps not one particular event, but observations about how with all the progress has been made in the world, certain things that you hope would change seem to stay the same. The song is also heavily influenced by the animated film "The Iron Giant"."
'1001 Gods' [Maria] - "Some ideas for the lyrics and vocal melody were influenced by a trip to a temple in Kyoto, Japan where there seemed to be so much history and wisdom, and wanting to be able to extract it somehow. Initially, however, when 27 and Isis were on tour together, one night after a soundcheck in Malmo, Sweden, Clif Meyer started playing something on his keyboard and we started playing and singing along. He wanted to remember what he was doing so he wrote it down. He eventually recorded it, added layers, and sent it to us to do something with, and so we did."
'Half Life' [Maria] - "Certain unexpected losses."
Since this new album is the first domestic release for the band since your 2004 EP, how has the bands music changed in that time period? [Maria] - "We're hopefully getting better at recording ourselves."
[Ayal] - "We've spent a lot of time and energy focusing on our studio/recording situation, collecting more software, amps, etc...having all of that at our disposal has really freed us up to record whatever songs, sounds, or rhythms that come into our heads."
If asked to record one for charity, what '80s (and possibly cheesy!) pop/rock song would you love to cover today ... and why?! [Maria] - "I've always loved the song "You Spin Me Round (Like a Record)" by Dead Or Alive, but I just found out that Jessica Simpson beat me to it! Ughh, why did she have to do that? I'm really mad at her now!"
[Ayal] - "Actually we're in the midst of slowly working on a cover of "Cry Little Sister," which most people would probably remember as the theme song for the movie 'The Lost Boys'. I always thought it was a really haunting song that suffered from horrible 80's production, and had the potential to be a great song...so we're giving it a shot and having some fun with it."
Lastly, Exclusive Magazine love Penguins ... do you?! [Ayal] - "We love all animals."
[Maria] - "How could anyone not?!
Interviewed by Russell A. Trunk
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