“In the Motherhood” with Leah Remini!
Actress Leah Remini knows all about the real-life stresses of modern moms as a busy TV sitcom star who also juggles her role as a wife and a mom to her 3-year-old daughter.
Remini’s latest venture will literally take her motherhood expertise to a new level as she partners with Suave, Sprint (NYSE: S) and MindShare Entertainment for In the Motherhood, a first-ever, mom-focused web series, which will appear on MSN from April 17 through June as well as an integration partnership with the Ellen DeGeneres Show.
Beginning in April, moms across the country will have the unique opportunity to write and collaborate with Hollywood screenwriters to create a series of web-based films starring Leah Remini, best known for her comedic role in the “The King of Queens,” which is completing a successful nine-year run this year. Directed by Peter Lauer, whose directorial credits include “Malcolm in the Middle”, “Arrested Development” and “The Chapelle’s Show,” each In the Motherhood webisode will profile the ever-hectic yet always humorous lives of three mom girlfriends.
By Moms, For Moms, About Moms:
Professional Hollywood screenwriters will develop the characters and story lines for each of the webisodes, but real moms are the real behind-the-scenes stars. Moms will get the chance to tell their real-life stories by logging onto www.inthemotherhood.com, which will prompt them to sound off about universal experiences all moms share such as “your child’s worst public meltdown,” “how to put the ‘me’ back in mommy” or “your funniest mother-in-law child-rearing advice.”
Participating is easy – moms literally write out their story in paragraph form and with a few mouse clicks, the story is automatically transformed into a traditional Hollywood script. The online mom community will vote and nominate the best entries, which will then be polished and incorporated into the series of webisodes.
In the Motherhood will launch across multiple platforms and is supported by a fully integrated marketing plan. Besides the unique script writing collaboration, Sprint and Suave are building out an online community at www.inthemotherhood.com (hosted by MSN), which will offer games, blogging, and peer- to-peer conversation as well as a targeted, viral marketing campaign. The webisodes also can be viewed on suave.com as well as on Sprint TV, which allows mobile access to the content on Sprint Power Vision phones. On broadcast TV, In the Motherhood will be publicized and clips will air on the Ellen DeGeneres Show via 10 weeks of content integration covering everything from the call for entries to airing clips of the five webisodes. In the Motherhood will be further promoted in People magazine.
“With In the Motherhood, we want to give moms a real community where they can not only share in the trials and tribulations and joys of being mothers but also just make them smile and hopefully laugh at the everyday truths of their lives,” says Sarah Jensen, Director, Unilever Hair Care. “Plus, we’re capturing her attention where she is – online at MSN, while watching one of her favorite TV shows and even on the go via her Sprint phone.”
If you would like to win some wonderful prizes associated with motherhood in general, with the Grand Prize being a 3-month Dinner of the Month package and Runner-Up prize packs containing: 14.5 FL OZ Suave Professionals Volumizing Shampoos, 14.5 FL OZ Suave Professionals Volumizing Conditioner, 8.5 OZ Suave Professionals Volumizing Hairspray, Sprint thermos, all to be found within a handy Sprint Bag, and you think you know all there is to know about the host Leah Remini, then just answer this easy question: In 1991, she had a recurring role as Stacy Carosi on which hit TV show?!
Send me your answers and if you're correct you'll be in the running to win either the Grand Prize or one of our Runner-Up prize packs! Just send us an e:mail here before August 1st with your answer and the subject title CONTEST: IN THE MOTHERHOOD PRIZES to: firstname.lastname@example.org
'In The Motherhood' Trailer