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Cherry Pop

'Bleaching Black Culture'
(David Banner, Keith Clinkscales, et al / DVD / NR / 2015 / Cinedigm)

Overview: 'Bleaching Black Culture' examines the continuum of America's black cultural appropriation and effects on the African American community.

DVD Verdict: From the stolen legacy of African civilization to the shaping of American and global trends, 'Bleaching Black Culture' examines the impact African Americans have on art, culture, technology and more. In what is a fascinating documentary, we watch unfold before out very eyes how from the birth of jazz to the evolution of hip hop; the advents of urban trends to transformative advances in technology, African Americans have played an integral role in molding American culture.

Unfortunately, as with life, in general, we tend to not be the beneficiaries of our own innovation. Ergo, 'Bleaching Black Culture' serves to show us that cultural branding has not only helped to exploit the hip hop community along with other forms of black art, but it's managed to monetize off of black marginalization.

Indeed, as we see, although moreover, as we should also already know and understand, the imprint of cultural theft has a long legacy, and this power of influence in music, sports, fashion and art translates into millions of dollars for our country. Cultural branding has not only helped to exploit the hip­hop community along with other forms of black art; it s managed to monetize black marginalization. And yet, as the tagline for this documentary suggests, "Cultural theft is as American as apple pie." Watch this today and have your eyes opened up also. This is a Widescreen Presentation (1.78:1) enhanced for 16x9 TVs and comes with the Special Features of Extended Interviews with David Banner and Lamman Rucker, along with On The Street POV.

www.CinedigmEntertainment.com





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