Title - 'It's the Hustle'
Artist - Bobby Hustle
If you don't know who Bobby Hustle is, that's ok, as soon everyone will, trust me! Northwest reggae artist Bobby Hustle is just about to release his highly anticipated debut album, It's the Hustle on his own label this July 17th.
Since June 1st, Bobby Hustle has been traveling around Germany performing at clubs and promoting his debut album, It's the Hustle. Hustling his way around Europe, his first stop was in Aachen with Small Axe Sound for their 17th anniversary celebration. Playing in a big basement of an old WWII bunker to a packed, crammed tight crowd, Hustle proved he was the real deal - more than once.
The debut album features collaborations with 4-time Jun award winner Exco Levi on the track 'Defend Them,' as well as the Conscious Jamaican reggae kingpin Sizzla Kalonji on the smoker's anthem 'Smoke Some Ganja.' The loud City team produced nine of the eleven songs, while Royal Order Music and Bizzarri records produced the other two tracks.
Listening to It's the Hustle and it's very quickly that you realize that the album is chock full of young love and carefree times to conscious social commentary. Tracks such as the opener 'Kush Morning,' the truly poignant flow of 'Looking Glass,' 'Cancel My Plans,' and both 'Another One Gone' and 'They Don't Know' are just pure storytelling at their finest. Add to that the personal hardships of being an independent artist, and there is sure to be something for everyone here.